Updated May 14th, 2023
There are customers who are looking for your product and those who are not.
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Perhaps the greatest advertising mistake is to neglect those who are not.

Because, a large portion of them can become interested in your product.

All you have to do is interest them.

That is what makes Facebook the most powerful advertising tool out there.

It enables business owners like you and me to not only find those people but to accurately target them with our ads.

This can turn your business into a literal money printing machine within a couple of weeks.

But you've tried Facebook Ads before.

Maybe you're even running some now.

Unfortunately you are probably here though because they are not running as profitably as you would have hoped.

That is the case of most advertisers on Facebook...

But it doesn't have to be your case.

You have the power to break free from...

You can take your business to new heights.

To places you didn't think was possible.

You can make Facebook Ads your shiny new trophy.

It's a shortcut for you to get many more clients than you will even have time to handle.

Wouldn't that be nice?

Waking up every morning knowing you'll have a full inbox of leads waiting for you.

To never again live with that fear of not knowing...

Constantly pondering...

"When is the next customer coming?"

I will share with you our never before shared secret ways to multiply your business intake with Facebook Ads.
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This will enable you to grow your business faster than you have ever done before.

You will get customers that stand in line to get your offer.

And ultimately you will have the power to truly multiply your business growth.

I know you've had your issues with Zuckerberg before but trust me.

Give it one more chance and I will teach how to harness the brutal force that is Facebook Ads.

So let's dive straight in...

Listen to this...

The tasty bait...

Even lil fishies want a good snack.

So you better become a got damn Michelin Chef.

But don't worry, I will teach you how.

The tasty bait is actually the value of your ad.

The value you are giving the reader for reading your ad.

If that value is high enough they'll keep reading and eventually click, which is the goal.

To do that, you must generate value.

That can be done in many ways but what I recommend and what we do ourselves is through educating.

Just like we're doing now...

I am telling you all the secrets of the industry that other agencies don't want you to know AND I am teaching you how to do it on your own.

Yes, competitors don't like me very much...

*sad eyes*

But literally, by studying our website you could become a Digital Marketing Master.

But why?

Why should you give away all your secrets?

Isn't that like shooting yourself in the foot?

No, it's the opposite!

Give & You Shall Receive.

You get value only when you give value.

That's just the way it goes.

And the more you give the more you get!

I mean that in a business way, not religious.

Don't believe me?

Try it and see the results for yourself.

With that said, it is now time...

Time to make the tastiest bait of them all.

By writing an ad that teaches readers about your product.

Teaches the reader how to do what you do or something else that gives a lot of value.

But remember...

Context is everything.

The value you are giving will be different for different people.

Make sure that what you are giving is actually of value to the one you are targeting.

Don't think about selling anything at this moment.

The only purpose of the ad is to give enough value to the potential customers that they decide to click.

And despite what other marketers might tell you, YOU NEED LONG FORM COPY TO JUSTIFY A HIGH-END OFFER.

That's just the way it is and honestly you probably already know that.

Because, marketing is just like sales.

If you have a more expensive product to sell...

You need to spend more time selling the product.

Don't confuse yourself.

Think like a sales person.

Let's now create a disguise for the bait so they get close enough to be hooked...

The most common mistake I see people do with ads, is making them look like ads.
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Let's be completely honest here, I don't like ads, you don't like ads and nobody else does either...

We simply don't want to be sold to.

Making your ad look like an ad is literally like painting yourself black and yellow.

It just screams "Bzzz, I iz da stinger"...

It's a big no no.

Instead, what you want to do is to make your ads look native.

Make them look like the other content that is consumed on Social Media.

I am talking memes, selfies and that stuff....

That way people don't immediately skip your ads.

But it isn't enough just making them look native.

You will also have to interrupt the scroll pattern and make them look interesting.

Remember...

You are competing not with other ads but with viral content on the Internet.

We are talking Keyboard Cat, Gangnam Style and Rebecka Blacks Friday.

That's some tough competition...

So how do we make your ads pop?

Be creative and play around with it.

Sometimes it is enough with a nice selfie of you holding your product or something similar.

But try to spice it up with some creative work.

Create a meme, use photoshop and just go a tiny bit crazy.

Not too crazy but a little bit...

And lastly...

Great job, you now know how to make the ad.
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So how do we convert these clicks into customers?

We do that by holding them hand-in-hand all the way through.

The purpose of every sentence I write is to make you read the next one...

That is what good copywriting does.

And that is what you want to achieve.

See it from a broader perspective, as a journey...

We start by catching interest with the content, we write intriguing headlines, give value, people click our ads and go to our landing pages...

We call the journey, a funnel.

And in all funnels it is highly important to understand your customer.

Like we talked about earlier...

Most people are looking for answers so we can't throw our products in their face.

We demonstrate our value by giving value.

Implement that in every step of your funnel and you'll have a winning concept.

Now these were just 3 easy steps to implement.

But I know you, you want MORE!
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So here is...