Updated XXXX
*Cue dramatic music*

Copywriting...

Dun dun duuunnnnnn!

The art of selling through text.

If you ask me, this is the single most important skill of any successful advertiser...

If we are talking sales, I bet you have a clear picture of what a good sales rep is.

How they talk...

How they walk...

How they look...

Etc.

Copywriting is essentially the exact same as regular selling.

Just done through text...

You see Landing Pages, Websites or what ever you want to call them are built up from Copywriting.

And since you are here, I already know you want to sell more online.

Copywriting is the way...

You have had issues with your ads, people click but no one buys...

Your CPA is rising and you don't know what to do...

You start scratching your head for answers, but none come...

Now you're getting really stressed...

Your ROAS is plunging...

Eyes start swelling...

Heck you're thinking about giving up on this whole marketing thing...

"What do I need ads for if they don't generate sales?"

"Should I just shut them of and go with traditional sales only?"

I know the feeling...

It's frustrating and you just want to rip your face out.

Luckily, you're smart.

After all, you're here aren't you?

And what I am about to teach you will not only solve those issues...

But also give you the power to demolish your competition with your highly profitably advertising.

You will have new customers knocking on your door.

Asking for you...

Almost begging you to help them.

That is the power of what you're learning here.
‍
With copywriting you can literally take the platforms you are currently using and double, triple or even 10x your results.

By doing what?

Not by writing words, no no nooo.

By creating trust, destroying doubt and convincing people that you are in fact the best option.

But instead...

It's not your fault, though.

Some years ago, your ads would probably have been profitable.

But nowadays there simply is to much competition.

Making the cost sky-rocket day-by-day.

And the skill-level to get new customers with it...

But you want to learn.

You want to get new customers.

Build that new life of prosperity.

So let me teach you...

But before we jump into the really juicy details you need to understand this...

You are not selling your product.

You are selling the outcome that it delivers.

That is what people are buying.

Your product simply helps your customers to achieve their desired outcome.

You don't buy a shovel because it is a shovel, you buy it because you need to dig a hole.

Depending on the size of the hole maybe you even need an excavator...

Are you following along?

Good, I knew you would get it.

You are now ready to unlock the secret power of...

Yes, that is right.
‍
You will be able to convert upwards to 5x or even more customers by doing this easy change.

I mean common, why wouldn't you want that?

Just imagine your everyday life with 5x more customers.

No longer an issue getting new customers...

Instead you get an issue managing all new customers.

What better problem could you have?

So let's not wait a second longer.

Let's dive straight into...

Copywriting is the foundation of your landing page.
‍
And together with your irresistable offer it will blow the competition away.

For starters, you must know who you are talking to.

Adapt to their everyday language and mirror their behavior.

Just like you would in a normal sales scenario.

Once you understand the rythm of the conversation you simply lean back into your mind and start talking.

It's a lot easier said than done, yes.

But I believe you'll get there.

Here are the most important things to think about when writing copy...

The purpose of each sentence is to make the reader read the next one.

In addition to that you will have a purpose for each section of your copy.

For example we use Lead-Ins to create intrigue and interest.

Now I want to give you something...

I want to tell you a secret...

Listen really close...

Your headlines are everything.
‍
It's what makes people read your copy in the first place.

It's what creates interest.

It's what shows who should read your copy and what value it will give them.

At least that is what your headlines should do.

Here are a few ways you can upgrade your headlines:
‍
- Include a big promise.

- Use specific numbers.

- Include news.

- Convey who it is for.

Here are some things to avoid:
‍
- You should never lie.

- Don't be boring.
‍
To finish up this section I would like to leave you with something I get asked about frequently.

Does Long-Form copy really work?

The short answer is, yes.

The long answer is, yes indeed.

You see, the people who tell you long copy doesn't work has a serious disadvantage, fault even...

They can't sell.

They are just focusing on the wrong things...

Because you don't want everyone to read your copy.

You just want the right people, the interested people and the potential customers to read it.

To them long-form copy will beat short-form the majority of times.

It simply delivers more value.

And just like in regular sales you'll need to talk more when selling an expensive product than a cheap one.
‍
So always remember...

"The more you tell, the more you sell" - David Ogilvy

Turning cold traffic into leads takes time.
‍
Some take longer than others.

Therefore you must include heat detectors to your site.

Something that can measure and sort out the cold traffic from the warm.

Something that gives you an understanding of who is ready to buy and not.

And we do so by implementing opt-ins.

Things that force the reader to put in effort if they want it.

For example it could be signing up to an e-mail list...

Getting access to a webinar...

Or downloading a cheat sheet...

Then you simply start sorting your potential customers in heat categories.

Some will not opt-in...

Others will...

Some will even go further and submit a request...

But by implementing this step you always know who you are talking to.

How many dates you've been on so far.

Which saves you from leaning in for an awkwardly denied kiss.

Now to the part that you have waited for...
‍
Here is how you can make actual sales with your landing pages.

There are many things to consider here which are many mentioned in the previous sections.

But there is one more thing we have not talked about and that is...

Frog legs.

hehhh...

Just had to check you were still here.

Don't say I didn't warn you about my bad sense of humor...

What I meant to say was structure.

What does the structure of your website have to do with sales?

Let me tell you.

Without it you are creating chaos and people don't want to deal with chaos.

There needs to be a clear cut path and goal all the way through.

That goes for the entire journey, from funnel to text.

Your customers need to know exactly what to do at all times on your website.

Otherwise you will sell nothing...

How do we achieve this clarity that I am talking about?

Well you must first determine what the purpose of your website is, each individual landing page and each section.

Everything needs to have a clear purpose.

If it doesn't you might as well remove it...

Once you have the purpose of each part written down you need to adapt to fit that specific purpose.

For example if the websites purpose is to generate sales then everything should be focused around moving towards generating sales...