AI ad tech is being developed every day, slowly working to take over the space.

Targeting is getting increasingly more restricted.

And overall cost per acquisition is rising.

This all begs the question...‍

Is advertising dying?‍

Yes.

And...

No.

You see, advertising as most know it today is definitely changing.

All things do...

And that's a good thing!

But the core fundamentals of advertising will always be the same.

As long as we are still human.

So instead of worrying about the changing strategies, tactics and hacks...

Become a master of fundamentals.

Understanding human psychology is the key!

If you do, you'll have the power to thrive in any changing environment.

Even during a recession, pandemic or other changing.