Ground Breaking Padel

Inspired by big brands like Adidas, Nike and Bauer, we worked to get an idea of what creates one
brand for sports. With a font that has features many different sports logos and several sketches we came up to what is now spade's future logo.

To create a timeless design requires careful examination of them great conglomerates in today's society, understanding of it
psychological in design and hours of exposition. Spades logo is developed from the perspective of timelessness. When you sees the logo, it should feel like it has always existed there, hidden, deep in the subconscious.

QUEENS is Spade's racket for the serious women's players. To create a perfect design, we have targeted 90% of women the paddle players. To strive away from today's market where the color palette becomes very stereotypical, we have developed a palette with the help of
professionals.

With an imminent inspiration from the women's opinions, we have actually released free hands to them to create this design. Today we cansee that it really pays off as the design shows the premium feeling that Spade stands for.